Kamis, 07 April 2011

Mary-Kate and Ashley Olsen Launch New Styling Website!

This should be interesting...

Mary-Kate and Ashley Olsen have been hiding away from the limelight the past few years but it looks like they are coming back!

The twins have launched a new personal shopper website called StyleMint.com. The pair have joined forces with BeachMint Inc - a company headed by MySpace founder Josh Berman. The stars are set to use the site to combine shopping and social media. And their goal is to offer users a unique experience where they will be given recommendations for purchases based on the answers given by the site's users in style questionnaires.

On top of that Mary-Kate and Ashley will atually be designing the products! They will have a range of items starting from  $29.99 and they will create videos that users can watch on the site with style tips! Ashley told press that this website will give shoppers a completely new experience:

"Online commerce is the perfect medium for us to create a new brand that is as much about the clothing as it is about the customer experience. BeachMint is the ideal partner, as they share our vision for the brand and have the resources and talent to execute it."
Ashley definitely seems to know the business world well! Her sister added that the site will reflect their own fashion sense too:

"BeachMint understands how online shopping is evolving and the importance of creating an authentic relationship between designer and customer. With Stylemint.com, Ashley and I have created an online experience reflecting our love of style and allowing us to engage with our customers directly, which is an inspiring new way for us to think and create as designers."

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